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Cash discounting by Shaw Merchant Group? With a cash discounting program, you can actually kill two birds with one stone, and that is by selling the program to a merchant at an undeniable deal while also increasing your profit. Sounds unreal? Let me make it as real as things can get. First Let’s See How the Traditional Selling is Done? Imagine a 7 Eleven kind of store getting $10k via credit cards and paying $300 in fee on it. Now in order to sell your program to the merchant, you will have to reduce your profit and offer him to pay $250 in fee using your program and save $50.

How Surcharges Work? Many entities, including governments, businesses, and service professionals assess surcharges for goods or services. For example, taxi drivers may add a fuel surcharge of $1 when gas prices increase. The cost of some products and services do not include the added surcharge. Instead, the calculated fee will be assessed upon acceptance or purchase of the item and appears in the contract or purchase agreement. Surcharges may be set at specific dollar amounts, such as $5 per transaction, or based on a percentage of the total price. A surcharge is an extra fee, tax, or cost added to the already existent cost of a good or service.

There’s an incredible amount of emotion that goes into B2C sales. Consider small businesses selling their product for the first time, or the first time someone buys a car. There is so much riding on that one transaction because it’s based more on emotion. B2B sales can be rather cut and dry—strategic and rational. There is a strategy in place to ensure the sale happens, and again, there’s multiple stakeholders on each side to help move the buying process along.

The next time you see the surcharge been deducted from your credit card, you won’t have to wonder what is it. So, let’s begin the comparison of Cash Discounting vs Surcharging and see what are they. We will start with surcharge and then we will know about cash discounts. What is a surcharge? When you are in any of the cash discount programs, you might have seen some surcharge is deducted from the card. The surcharge is a small fee that any vendor can add to the credit card transaction. This is the fee that is charged by the credit card association to the vendor. Find more info at Best Cash Discount Program.

Make sure clients know about all your products and services: Too often financial advisors and sellers assume their clients know more about them than they actually do. There are likely only a few clients who are aware of all the products and services you offer. In fact, many of your clients might be using another provider for services you offer. It’s up to you to communicate your full range of service offerings. You don’t necessarily need to be the expert in each service area, but you need to know enough to uncover opportunities. Once you do that, you can refer your client to the appropriate expert within your company.

Marian Vasilescu

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